We come to Week 13 of Partnership to Success.  This is a big week, the one where you start writing your own product to sell. Here is where you put all your hours of research and learning into something concrete that will hopefully help someone else accomplish a goal in their life.

The idea is not only to be able to make some money for yourself but to answer a need and help others to improve their own situation.  I have a head start in this area because, as mentioned before, I took a previous course and started to create my own product then.  Unfortunately it got put aside and nearly forgotten.  Thank goodness it is on my computer and I do not have to remember where it is.  So I will take it off the virtual shelf, dust it off and see if I can actually complete it this time.

With the passing of time I have learned more in the area that I am writing about and once again realize how difficult it is to stay on track and keep your goals and resolutions.  I am writing a product in the weight loss area and I am well aware of how difficult it can be to lose weight, keep it off, and change your lifestyle to stick with it.  I have also spoken with many others in the same boat and know lots about what works and what does not.

Enough of being sidetracked.  Back to writing your product for marketing.  John Thornhill recommends that you create a folder on your computer to keep everything in one place.  In this folder you would put your mind map, your graphics, your written product (or what you have written so far), your sales page, any worksheets, videos or audios, etc.

The next big thing to remember is to save it in more than one place.  Imagine how you would feel if your computer crashed or you accidentally deleted instead of saving your work.  Don’t laugh, I can easily see something like that happening to me.  John suggests a minimum of three different places.  I am thinking I will use my desktop, my husband’s laptop and a memory stick.

I find that writing is not my best talent but I think as I do more it will become easier and maybe even better quality.  A suggestion was made that if you really, really do not think you can write your own product that you could outsource it but I feel that it will mean a lot more to you and to your customer if you can do it yourself.  Maybe I will feel differently if I get too stuck while trying to write my own.

Here’s to product creation for online marketing and a helpful relationship with others.

Jenny Wren